The LHCb experiment has been formally approved for CERN’s LHC collider. Unlike the other major LHC detectors (ALICE, ATLAS and CMS) which will completely surround their respective collision points, LHCb will use a large (20 metre) single-arm spectrometer along the beam direction on one side of the collision point. The diagram shows LHCb in its underground area, surrounding the LHC beam pipe, with the collision point on the left. LHCb’s goal is to look for new physics by studying in detail the physics of the Standard Model’s third generation of particles, in particular the “beauty” of “b” quark.